About: Terry Van Horne

Website: https://www.seopros.org
Bio: Terry Van Horne has been developing and marketing websites since the early 90’s. In 2009 Terry co-founded SEO Training Dojo with David Harry where he has produced and/or hosted/co-hosted over 100 SEO Training Dojo hangouts where he and David interview notable SEOs like Bill Slawski, Danny Sullivan, Ammon Johns and Alan Bleiweiss to name a few.

Posts by Terry Van Horne:

Posted on By Terry Van Horne in: AI KPIs, Visibility

Do AI Visibility KPIs Need to Change?

Original SEO KPIs like traffic, CTR and rankings don’t work as indicators of practitioner performance for AI results because search is deterministic and AI is probablistic. Visibility KPI’s for AI answers are currently a contentious issue with some SEOs. GEOs are big supporters of these metrics with many in the SEO & AEO community doubting their value.

Original SEO KPIs like traffic, CTR and rankings don’t work as indicators of practitioner performance for AI results because search is deterministic and AI is probablistic. Visibility KPI’s for AI answers are currently a contentious issue with some SEOs. GEOs are big supporters of these metrics with many in the SEO & AEO community doubting their value.

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