Visibility

Visibility KPI’s for AI answers are currently a contentious issue with some SEO practitioners. For the most part the Geo “bros” are big supporters with many in the SEO & AEO community doubting their value.

Posted on By Terry Van Horne in: AI KPIs, Visibility 0

Do AI Visibility KPIs Need to Change?

Original SEO KPIs like traffic, CTR and rankings don’t work as indicators of practitioner performance because search is deterministic and AI is probablistic.

Original SEO KPIs like traffic, CTR and rankings don’t work as indicators of practitioner performance because search is deterministic and AI is probablistic.