Do AI Visibility KPIs Need to Change?
Original SEO KPIs like traffic, CTR and rankings don’t work as indicators of practitioner performance for AI results because search is deterministic and AI is probablistic. Visibility KPI’s for AI answers are currently a contentious issue with some SEOs. GEOs are big supporters of these metrics with many in the SEO & AEO community doubting their value.
Original SEO KPIs like traffic, CTR and rankings don’t work as indicators of practitioner performance for AI results because search is deterministic and AI is probablistic. Visibility KPI’s for AI answers are currently a contentious issue with some SEOs. GEOs are big supporters of these metrics with many in the SEO & AEO community doubting their value.