AI KPIs

AI KPIs for SEO was the inspiration for this site. There is a good reason for debating these because KPIs are an important part of how many of our business decisions are made! Ill conceived tools using prompts with no search volumes, visibility based on screen scraping or worse! All because anything is better than nothing!

Posted on By Terry Van Horne in: AI KPIs, Visibility 0

Do AI Visibility KPIs Need to Change?

Original SEO KPIs like traffic, CTR and rankings don’t work as indicators of practitioner performance because search is deterministic and AI is probablistic.

Original SEO KPIs like traffic, CTR and rankings don’t work as indicators of practitioner performance because search is deterministic and AI is probablistic.